Yahoo News

Netflix has unveiled a new TV-set box giving users the power to watch thousands of movies right on their TVs for free. Netflix has been throwing this idea around for years and now they are ready to hit the public with their new product.

The Netflix player made by Roku will be included in with subscribers monthly plan at no extra cost. The player itself will cost $99 giving users the power to wirelessly transfer movies.

“We’re excited to bring the first Netflix ready device to the market,” said Anthony Wood, CEO and founder of Roku. “The seamless integration of the Netflix service into our player has resulted in true ease of use for the consumer. Now, streaming video isn’t limited to people sitting in front of the PC; it’s ready for the TV in the living room.”

Netflix is a little behind compared to most of its competition like Apple and Microsoft, but overall it is a great move for the company.

“The key breakthroughs of The Netflix Player by Roku are simplicity and cost,” said Reed Hastings, chairman and CEO of Netflix. “First, it allows consumers to use the full power of the Netflix Web site to choose movies for their instant Queue, and then automatically displays only those choices on the TV screen. That’s a major improvement versus the clutter of trying to choose from 10,000 films on the TV. Second, there are no extra charges and no viewing restrictions. For a one-time purchase of $99, Netflix members can watch as much as they want and as often as they want without paying more or impacting the number of DVDs they receive.”

This product may offer extra incentive to consumers looking for inexpensive ways to get there favorite movies.

Check out the review on Cnet